New Brand Parfums 2021 EDP

F £ Statement

Rich

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New Brand Parfums Rich is an Eau de Parfum launched in 2021. Rich opens with Floral Notes and Pepper, settles into a heart of Jasmine and Iris, and dries down to a base of Musk and Patchouli. New Brand Parfums's Rich carries a Statement verdict, a floral-led wear.

This isn't just 'Rich' by name; it's a statement. A bold, unapologetic floral that grabs attention, though it might divide a room with its potent blend. Not for the faint of heart, it's a perfume that wears you as much as you wear it.
What our verdicts mean →
  • Bold
  • Sophisticated
  • Elegant
  • Luxurious
  • Confident
£8.75 at The Beauty Store 100ml Check price on → Check prices ↓
Rich Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Floral Notes63%
Pepper37%
Heartas listed
Iris55%
Jasmine45%
Baseas listed
Musk56%
Patchouli44%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Fall

Its floral, iris and powdery composition leans towards spring.

Best Occasions

Best For:
Date Formal

Its potent floral and musky accords make it a bit much for the office or casual wear, but it truly shines in formal settings or on a date where its luxurious character can be appreciated.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Rich opens with a surprising kick of peppery florals, quickly settling into an intense heart of powdery iris and indolic jasmine. The base is an earthy-musky embrace, with patchouli lending a grounding depth. It’s a lavish, opulent floral concoction that feels both classic and undeniably modern.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Rich Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Rich Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.