Pepe Jeans London 2026 EDT

F ££ Statement

Urban Stories

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Pepe Jeans London Urban Stories is an Eau de Toilette launched in 2026. Urban Stories opens with Pistachio, Peach, and Raspberry, settles into a heart of Orange Blossom, Lily of the Valley, Tonka Bean, and Ethyl Maltol, and dries down to a base of Toffee, Musk, Amber, and Vanilla. Pepe Jeans London's Urban Stories carries a Statement verdict, a sweet-led wear.

A sweet, playful concoction that's a bit of a sugar rush. It's got fans for its youthful charm, but it's not going to win over anyone looking for something groundbreaking or subtle.
What our verdicts mean →
  • Playful
  • Sweet
  • Energetic
  • Modern
  • Cozy
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Urban Stories Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall

Its white floral, woody and citrus composition leans towards spring and autumn.

Best Occasions

Best For:
Date Casual

Its prominent sweet and gourmand accords make it a bit much for a formal setting or the office, where subtlety is key. This scent shines in casual situations and on dates, offering a playful and inviting aura.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Urban Stories opens with a bright, fruity burst of raspberry and peach, sweetened by a creamy pistachio note. As it settles, a clean white floral heart of orange blossom and lily of the valley emerges, wrapped in the warm, gourmand embrace of tonka bean and ethyl maltol. The dry down is all delicious indulgence, with rich toffee, vanilla, and amber, softened by a comforting musk. It's a sweet, floral fantasy.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Urban Stories Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Urban Stories Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.