Shay & Blue London 2016 EDP

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Blueberry Musk

by Julie Massé

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Shay & Blue London Blueberry Musk is an Eau de Parfum launched in 2016, created by Julie Massé. Blueberry Musk opens with Blueberry and Orange, settles into a heart of Orange Blossom and Magnolia, and dries down to a base of Cashmere Wood and Musk. Shay & Blue London's Blueberry Musk carries a Favourite verdict, a musk-led wear.

Don't be fooled by the name - this isn't the blueberry bomb you might expect. Instead, it's a polite, fresh musk with whispers of fruit and floral. Many find it too subtle, even boring, but others appreciate its gentle, clean character.
What our verdicts mean →
  • Soft
  • Clean
  • Fresh
  • Elegant
  • Subtle
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Blueberry Musk Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Blueberry58%
Orange42%
Heartas listed
Magnolia53%
Orange Blossom47%
Baseas listed
Musk64%
Cashmere Wood36%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer

A warm-weather pick - at its best in spring and autumn.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its light sillage and poor longevity make it perfectly office-safe and suitable for casual wear, as it won't offend anyone. However, it lacks the projection and distinctiveness for formal events or a memorable date night, with many users finding it too weak to justify the price for daily wear.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Brand-stated Shay & Blue London says so · no third-party certification found · Read the claim
  • Vegan Brand-stated Shay & Blue London says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Blueberry Musk opens with a bright, fleeting burst of orange, quickly giving way to a clean, understated musk. Magnolia and orange blossom weave through, adding a delicate floral touch, while the promised blueberry is more a faint, tart echo than a juicy explosion. Cashmere wood provides a soft, warm base, keeping the overall impression light and airy.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Blueberry Musk Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Blueberry Musk Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.