Shay & Blue London 2025 Edp

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Pineapple Ice

Name: Pineapple Ice Eau de Parfum
Brand: Shay & Blue London

Shay & Blue London Pineapple Ice is an Eau de Parfum launched in 2025, created by Julie Massé. Pineapple Ice settles into a heart of Pineapple, Mineral, Mandarin, and Jasmine. Shay & Blue London's Pineapple Ice carries a Favourite verdict, a white floral-led wear.

This one's a fleeting compliment-getter. Think crisp, clean fruit that sadly fades too fast, making it a bit frustrating despite its charm. It'll get you noticed, but not for long.

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Fresh
Clean
Bright
Uplifting
Subtle

ScentArt

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Profile

Citrus 13%

Floral 24%

Fruity 15%

Green 5%

Sweet 21%

Warm 5%

Woody 17%

Earthy 15%

Animalic 4%

Fresh 19%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

White Floral

100%

Leather

80%

Lavender

80%

Smoky

70%

Sweet

67%

Notes

Heart Notes

Birch 10% Lavender 10% Jasmine 8% Pineapple 7% Heliotrope 7% Tiare Flower 7% Orange Blossom 7% Mineral 6% Mandarin 6% Amberwood 6% Mango 6% Lemon 6% Patchouli 6% Cedar 5%

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Best For:

Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:

Office Casual Sport

Its clean, fresh, and subtle character makes it highly suitable for casual wear or the office, where it's unlikely to offend. The poor longevity means it won't overwhelm, but it's not ideal for occasions demanding a long-lasting presence like formal events or dates.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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About

Pineapple Ice opens with an invigorating burst of juicy pineapple and zesty mandarin, quickly softened by the lush tropical notes of white florals like tiare and jasmine. The initial brightness mellows into a clean, almost mineral freshness, underpinned by a subtle, sophisticated leather accord and a touch of herbal lavender. Patchouli and amberwood provide a faint, woody background, giving it a 'grown-up' feel without sacrificing its fruity sparkle.