Victoria's Secret 2020 EDP

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Midnight Bloom

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Victoria's Secret Midnight Bloom is an Eau de Parfum launched in 2020. Midnight Bloom settles into a heart of Datura, and dries down to a base of Woody Notes. Victoria's Secret's Midnight Bloom carries a Statement verdict, a floral-led wear.

This "boujie on a budget" mist is a surprising love-it-or-hate-it gem that delivers an impressive, albeit fleeting, punch of expensive-smelling woods and florals. A solid Cloud/BR540 dupe for those who want the vibe without the fuss.
What our verdicts mean →
  • Sensual
  • Mysterious
  • Warm
  • Cozy
  • Modern
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Midnight Bloom Eau de Parfum bottle
Inspired by
Oud by Maison Francis Kurkdjian
1%
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Our estimate of scent similarity, calculated from published notes. How we score it

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Oud the original Midnight Bloom inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Heartas listed
Datura100%
Baseas listed
Woody Notes100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in winter and autumn.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Despite its status as a body mist, its richer, more 'perfumey' character with woody and white floral accords makes it suitable for date nights and casual wear, especially for layering. However, its generally weak projection means it's less ideal for formal events or the office unless frequently reapplied, and definitely not for sport.

About

Imagine a mysterious midnight garden, where creamy white florals, especially datura, weave through deep, earthy woods. It's an alluring blend that's both sweet and subtly animalic, creating a rich, sensuous aura. Think less fresh-cut petals and more intoxicating, night-blooming bloom, softened by a comforting, woody embrace.

Similar

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Layer

Wear two at once. See what layers well with Midnight Bloom Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Midnight Bloom Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.