Acquired

Zeromolecole 2010 EDP

U £££££

Iaia

by Stefania Marzufero Boni

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Zeromolecole Iaia is an Eau de Parfum launched in 2010, created by Stefania Marzufero Boni. Iaia opens with Raspberry and Strawberry, and settles into a heart of Caramel. Zeromolecole's Iaia carries an Acquired verdict, a fruity-led wear.

Iaia is a love-it-or-hate-it kind of scent. Some rave about its realistic strawberry and impressive performance, while others find it a synthetic, linear disappointment. Definitely not a blind buy.
  • Playful
  • Sweet
  • Bold
  • Cozy
  • Soft
Iaia Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Fruity
100%
Sweet
90%
Caramel
58%
Rose
35%
Balsamic
33%

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

Its powerful and long-lasting projection, coupled with a distinctly sweet and fruity profile, makes it unsuitable for professional or overly formal settings. It's fantastic for casual outings and dates where its playful nature can shine without overwhelming.

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Layer

Building a fragrance wardrobe? See what layers well with Iaia Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Iaia bursts open with a juicy, sweet embrace of ripe strawberries and raspberries, quickly deepening into a rich, gooey caramel heart. While some find the fruity opening a bit too much, the caramel provides a warm, comforting base that lingers on the skin, a surprisingly sophisticated twist to what could otherwise be a simple candy scent.