Lancôme Idôle Aura
Eau de Parfum
Oil Perfumery
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Adriana Medina
Sources note that Medina enjoys working particularly with citrus, floral and woody notes, aiming for compositions she describes as having “guts.” This can be seen in the bright fruity-floral profile of Victoria’s Secret Bombshell and the luminous rose-focused structure of Lancôme Idôle and its flankers, where she blends clean, modern florals with textural woods to create impactful yet accessible signatures across both prestige and celebrity lines.
About
Adriana Medina-Baez is a Colombian perfumer and Vice President Perfumer at Givaudan, based in the company’s New Jersey office. She earned a bachelor’s degree in Biology from Montclair State University, followed by a master’s in Cosmetic Science from Fairleigh Dickinson University, before entering the Givaudan Perfumery School in 2000. After starting as a lab technician and perfumer’s assistant, she became a Junior Perfumer and was promoted to full Perfumer in 2004, then Senior Perfumer in 2011. Medina is credited with creating Victoria’s Secret Bombshell (2010) with Mark Knitkowski and Lancôme Idôle (2019) with Shyamala Maisondieu and Nadège Le Garlantezec, along with its flankers L’Intense and Aura. Her portfolio also includes Katy Perry Meow, Gwen Stefani Harajuku Lovers Wicked Style - Music, and various fragrances for Bath & Body Works, Christian Audigier and Anthropologie. She currently holds an executive role guiding perfumery projects in Givaudan’s American division.
Notable Creations
- Victoria's Secret Bombshell (2010)
- Lancôme Idôle (2019)
- Lancôme Idôle L'Intense
- Lancôme Idôle Aura
- Katy Perry Meow
- Harajuku Lovers Wicked Style - Music
Training
Givaudan Perfumery School
Creations by Adriana Medina