Private Key To My Dreams
Eau de Parfum
Armaf
Acquired
Ali Asgar Fakhruddin
Public statements emphasize market-aware compositions tailored to global consumer preferences, with a focus on contemporary note structures and relevance across regions. His work appears primarily within Sterling’s portfolio, especially Armaf, suggesting a style aligned with accessible designer-inspired profiles and modern accords aimed at broad international appeal.
About
Dr. Ali Asgar Fakhruddin is Chairman of Sterling Perfumes (also called Sterling Group/Sterling Parfums), a UAE-based fragrance and cosmetics company founded under the Fakhruddin family’s Fakhruddin Holdings. Under his leadership, Sterling manages and develops in-house perfume brands including Armaf, Cosmo, Hamidi, Risala and Armaf Beaute, and has become a major regional fragrance player. On LinkedIn he states that he works closely with Sterling’s research and development team and personally curates each fragrance composition, positioning himself as both business leader and active fragrance creator. Fragrantica lists him as a perfumer with several launches for Armaf, confirming his role in composing branded scents rather than acting solely as an executive.
Notable Creations
- Private Key To My Dreams for Women (Armaf)
Training
Sterling Perfumes
