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From her own statements on B Fragrances’ Fragrantica profile, Belinda Cook emphasizes a “no harm” approach, avoiding ingredients from endangered species and materials she considers damaging to humans, positioning her work within a more ethical, safety‑conscious style of perfumery.
Belinda Cook is an Australian perfumer and the founder of B Fragrances, an independent perfume brand based in Australia. On Fragrantica, B Fragrances is described as an independent Australian brand founded by Belinda Cook in early 2011, where she states that designing fragrances and fragrance gels is her passion and explains her “no harm” approach, avoiding endangered species and components considered damaging to humans. Fragrantica also credits her as the sole nose behind the five B Fragrances perfumes launched in 2011, making her both brand owner and in‑house perfumer.
. (Independent)