Clementine
Eau de Parfum
Shay & Blue London
Favourite
Dom De Vetta
Positions Shay & Blue as a modern London niche house that revisits classic perfume structures with a contemporary twist, often highlighting single-note or short-form compositions (such as blood orange, salt caramel or black tulip themes) and drawing on his background with Chanel and Jo Malone to balance heritage inspirations with an accessible, modern style.
About
Dom De Vetta is a British fragrance executive and creative director, born and raised in London in a bilingual British-French family. He studied English and French literature at Oxford University before starting his career at Lancôme in Paris in his twenties. De Vetta later worked for Chanel in London, Paris and New York, where he was one of two people behind the concept for the Les Exclusifs de Chanel collection, collaborating with Jacques Polge and Christopher Sheldrake. He subsequently joined Jo Malone London, where he replaced founder Jo Malone and her husband in leading the brand. In 2012 he founded the London perfume house Shay & Blue, serving as its founder and creative director and working with perfumer Julie Massé on its initial collection of fragrances.
Notable Creations
- Shay & Blue Blood Oranges
- Shay & Blue Atropa Belladonna
- Shay & Blue Salt Caramel
- Shay & Blue Black Tulip
- Shay & Blue Framboise Noire
Training
. (Independent)
Creations by Dom De Vetta