Eduardo Garcia de Alba

About

Eduardo Garcia de Alba is a Mexican fragrance figure best known as the founder of My Scent Journey, a niche perfume boutique in Mexico City's Colonia Napoles neighbourhood, and as a co-organiser of MxScent, the consumer-facing niche fragrance expo he helped launch in 2022. Trained originally as an industrial engineer, he built a personal collection of several hundred fragrances before turning that passion into a public-facing project, documenting reviews and industry commentary in Spanish and English under the My Scent Journey name. His move from enthusiast to creator came through two collaborations released in 2025. The first, Nauyaca for the Mexican house Pisello Parfum, grew out of a childhood memory: stories told to him by his father about the nauyaca, a snake from Mexican folklore whose name comes from the Nahuatl for "four noses." Working alongside perfumer Manuel Alejandro Bojorquez Segovia, he shaped the brief around ochre tones, dry leaves, wet earth, a leather saddle and campfire smoke, with the finished bottle built by Mexican artisans down to its hand-cut leather label and individually finished wooden cap. He is credited as co-nose on the release. The second, Atardecer for the fragrance house Navitus, cast him as creative director rather than formulator, working with perfumer Christian Carbonnel to build a composition around a remembered sunset in a forest during a rainstorm. It launched in 2025 at the MxScent expo in Mexico City. Across both projects, Eduardo's contribution centres on narrative and direction: supplying a vivid personal story and a clear sensory brief, then working closely with a trained perfumer to translate it into a finished composition. His work reflects a broader push, visible through My Scent Journey and MxScent alike, to build a domestic audience and a domestic voice for niche perfumery in Mexico, rather than treating the market purely as an importer of European and Middle Eastern brands.