Best Next Perfume Dupes 2026: The Designer Scents They Get Closest To

Next's own-label fragrances have built a proper reputation on the UK high street: budget bottles that keep getting compared, wearer to wearer, to designer names at a fraction of the price. Next has never marketed any of these as a copy of anything - that framing is entirely community-driven. Here is the full list of pairings people actually make, with an honest read on which ones earn the comparison and which are more hope than substance.

The Next dupes at a glance

Next scent	Wearers compare it to	Our read
Define	Emporio Armani She	The strongest match on this list
Eau Nude	Coco Mademoiselle	Genuinely close in the powdery-musk shape
Gold	J'adore	Warm, decent staying power for the price
Paradise	Light Blue	Easy and dependable, not a stretch
White Amber	Black Opium - some say Opium	Contested, but rich for the money
Cashmere	Sensuous Nude	Divisive - comforting or "old people"
Blue Flowers	Daisy Dream	Same idea, not a twin
Aura	Alien	Loose association at best
Just Pink	Romance, Yara or Miss Dior	Contested three ways
Pure	Baccarat Rouge 540	A stretch
Summer Sun	Bronze Goddess	Fun rather than a serious rival
Edition	212 Sexy Men	Fair, unremarkable
L'Homme	Le Male	Right shape, thinner
No. 85 1 Million	1 Million	Softer, quieter version

For her

Define, matched to Emporio Armani She

Define is the pairing that keeps coming up whenever this list gets discussed, and for good reason. Wearers set it next to Emporio Armani She and struggle to tell the two apart at close range: the same clean, sophisticated musk with a soft powdery finish. It won't run as long as the original and the projection fades sooner, but in the first few hours this is as close as a high-street dupe gets. If you already love She, this is the one worth trying first, and it's worth browsing the wider Emporio Armani She dupes if it lands for you.

Eau Nude, matched to Coco Mademoiselle

Wearers point Eau Nude at Coco Mademoiselle in both its Eau de Toilette and Eau de Parfum strengths. Eau Nude itself is a juicy berry opening over a powdery vanilla-musk base, while Coco Mademoiselle is built on orange and rose over jasmine, patchouli and vetiver - different notes on paper, but wearers still hear a family resemblance in the clean, powdery finish both settle into. What's missing is depth in the base - Coco Mademoiselle's patchouli and vetiver linger for hours after Eau Nude has faded to a light musk.

Gold, matched to J'adore

Gold is a warm, amber-fruity scent, and the overlap with J'adore sits in that fruity-floral ground - J'adore's own heart of ylang-ylang, Damascus rose and two jasmines carries a fruity-floral facet that Gold echoes in a simpler, ambery form. It's one of the few Next scents wearers credit with above-average longevity and projection for the price. It doesn't have J'adore's ylang-ylang richness or polish, but the warmth holds up through a working day. A safe pick if you want something in the J'adore family without designer money.

Paradise, matched to Light Blue

Wearers compare Paradise to Light Blue in both its Eau de Toilette and Eau de Parfum forms - another sign the resemblance sits in the overall citrus-fresh shape rather than one exact version. It's a dependable, easy-wearing scent that people keep buying again once the bottle runs out. Don't expect the original's Sicilian lemon sparkle at full strength, but as a warm-weather everyday scent it does the job.

White Amber, matched to Black Opium - and sometimes Opium

White Amber is where the list gets split. The stronger, more consistent comparison is to Black Opium - the honeyed, creamy-woods warmth and the "smells more expensive than it is" reaction line up with Black Opium's coffee-vanilla signature. A smaller camp points instead to the original 1977 Opium, a spicier, more incense-heavy fragrance altogether; if that's the comparison you were chasing, White Amber is a much softer, sweeter take on it and won't get you there. Treat this as Black Opium-shaped first, with Opium as a looser second reading.

Cashmere, matched to Sensuous Nude

Cashmere is divisive. Set against Sensuous Nude, some wearers get a comforting, powdery hug that feels far more expensive than the price tag suggests; others get baby wipes, or worse. Both reactions are common enough that neither is wrong - this is a scent that goes one of two ways on skin, and there's no way to know which one you'll get without trying it. When it works, it's a clean, cosy powder-musk. When it doesn't, it isn't close to Sensuous Nude at all.

Blue Flowers, matched to Daisy Dream

Blue Flowers sits in the same white-floral, clean-musk space as Daisy Dream, with soft woods underneath rather than Daisy Dream's blackberry opening and jasmine-wisteria heart. It's gentle rather than a genuine twin - closer to "the same idea" than "the same scent" - and wears more powdery than Daisy Dream's brighter character. A fine everyday floral on its own terms, but don't expect it to fool anyone who knows Daisy Dream well.

Aura, matched to Alien

Aura is among the loosest pairings on this list. It's pitched against Alien, one of the heaviest, most distinctive white-floral ambers on the market, and Aura's actual profile - a juicy blackcurrant opening settling into soft musky vanilla - is a much lighter, fruitier, more conventional scent than Alien's cashmeran-heavy signature. Wearers who know Alien well tend to call the resemblance loose at best. Taken on its own terms, Aura is a pleasant everyday floral. Taken as an Alien dupe, it's the weakest link here.

Just Pink, matched three different ways

Just Pink is Next's most argued-over scent, and our own catalogue reflects that: it's claimed against three separate originals. The best-supported comparison is Romance by Ralph Lauren, a soft, clean floral musk that matches Just Pink's quietly charming character. There's a similarly well-supported claim against Yara by Lattafa, itself a mass-market fruity floral, which suggests Just Pink occupies a fairly generic "clean pink floral" space that more than one scent fills. A third claim points to Miss Dior, but this one has no solid documented backing behind it - treat it as the weakest and least verified of the three. None of the three is wrong exactly - Just Pink is simple enough to remind people of whichever one they already know. If you want a specific target, Romance is the safest bet.

Pure, matched to Baccarat Rouge 540

Pure is filed against Baccarat Rouge 540, and this is another particularly doubtful match. Baccarat Rouge 540 is built on saffron, ambroxan and cedar, and MFK classes it as woody, ambery and floral - an unmistakable, expensive-smelling amber with a floral edge. Pure, by our own account, is a clean, effortless everyday floral: the same broad floral territory, but a world away in weight and richness. Worth trying as a nice, easy floral in its own right; not worth buying if what you want is Baccarat Rouge 540's warmth.

Summer Sun, matched to Bronze Goddess

Summer Sun is matched to Bronze Goddess, and this is more fun than serious rivalry. Both lean hard into creamy coconut and caramelised amber over citrus - proper holiday-in-a-bottle territory - and Summer Sun delivers plenty of that sunny, playful energy for very little money. It won't have Bronze Goddess's depth or staying power as the day wears on, but for a beach bag or a festival it earns its place.

For him

Edition, matched to 212 Sexy Men

Edition is put up against 212 Sexy Men, and it's a fair, if unremarkable, comparison. Both share a citrus-and-woods structure that's easy to wear and inoffensive rather than distinctive. Edition doesn't have 212 Sexy Men's sharper edge, and it fades faster, but as a cheerful, budget everyday scent it does what it needs to.

L'Homme, matched to Le Male

L'Homme takes on Le Male, one of the most recognisable men's fragrances of the last thirty years, and gets the shape right: a fresh, spicy-aromatic structure that's instantly familiar to anyone who knows the original. What it can't match is Le Male's lavender-vanilla richness or its throw - L'Homme sits closer to the skin and fades sooner. A cheap way to see if you like the Le Male family before committing to the real thing.

No. 85 1 Million, matched to 1 Million

No. 85 1 Million is filed against 1 Million, though the attribution here carries less community weight than most of the others on this list - more a family resemblance than a settled consensus. The crisp, woody-spicy structure with a gentle leather note sits in the same territory as 1 Million, but it's a much quieter version: none of the original's cinnamon-and-leather swagger, and a lot less projection. Fine for understated daily wear; it won't turn heads the way 1 Million does.

What to actually expect from a high-street dupe

None of the scents above will replace the originals they're compared to, and it's worth being clear-eyed about why. Wearer reports on this list follow a consistent pattern: shorter longevity than the designer originals, quieter projection so you're wearing it for yourself rather than filling a room, and a thinner, less persistent dry-down. None of that makes them bad buys. At high-street pricing, a scent that gets the opening and heart of a fragrance recognisably right is a good trade, especially for something you want to wear often without worrying about the cost of running out. Don't expect Eau Nude to last as long as Coco Mademoiselle.