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Perfume reviews, dupe guides, and fragrance insights.

Dupes 10 min read

100 UK Perfume Dupes Compared: Algorithm vs Real Reviews

We scored 100 UK perfume dupes with an algorithm and thousands of real reviews. They agreed 86 times out of 100. Here's where they disagreed.

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Dupes 8 min read

Best M&S Perfume Dupes 2026

M&S has quietly built one of the most credible high-street fragrance ranges in the UK - and several of them land remarkably close to designer originals costing ten times more. Here's our pick of the best.

Dupes

Best YSL Black Opium Dupes UK 2026

Black Opium is the most cloned women's fragrance of the last decade. These dupes deliver the signature coffee-vanilla DNA for a fraction of the price.

Dupes

Best Chanel No.5 Dupes UK 2026

Chanel No.5 is the most recognisable perfume on earth, and at over 150 a bottle it is also one of the most expensive classics. These dupes capture the aldehyde-floral DNA for a lot less.

Dupes 11 min read

Best Dior Sauvage Dupes UK 2026

Sauvage is the world's best-selling men's fragrance - but at 80+ for 100ml, it's not cheap. These dupes capture the DNA for a fraction of the price.

Best Of 8 min read

Best Summer Perfumes UK 2026

The best summer fragrances for women, men, and everyone in between. Light, fresh, and built for warm weather - tried and tested for the UK climate.

Guides 10 min read

How to Build a Fragrance Wardrobe

One signature scent is not enough. A fragrance wardrobe gives you the right perfume for every occasion, season, and mood - here is how to build one on any budget.

Dupes 9 min read

Best Lidl & Aldi Perfume Dupes UK 2026

Lidl and Aldi have built cult followings for their budget fragrances. Here are the best Suddenly and Lacura dupes you can buy right now - all under £5.

Dupes 9 min read

Best Baccarat Rouge 540 Dupes UK 2026

At 250+ a bottle, Baccarat Rouge 540 is one of perfumery's most coveted scents. These dupes deliver the same sweet, amber warmth for a lot less.

Dupes 10 min read

Best Creed Aventus Dupes UK 2026

Aventus is the most cloned fragrance in history. The smoky pineapple DNA has inspired dozens of alternatives - here are the ones actually worth buying.