Agustin Fernandez

Brazilian influencer-led perfume line focused on sweet, extroverted feminine signatures.

Celebrity Official Website

About Agustin Fernandez

Agustin Fernandez is a Brazilian beauty and fragrance brand created by digital influencer and makeup artist Agustin Fernandez. Fragrantica lists it as a new fragrance brand with its earliest perfume releases dating from 2022, including scents such as Maravilhosa and Diva. The brand develops fragrances in parallel with its cosmetics line and sells them primarily through its own ecommerce platform, AF Beauty, which ships across Brazil and internationally.

The catalog has grown quickly, with at least eight fragrances recorded on Fragrantica between 2022 and 2024. Releases include Maravilhosa (2022), Diva (2022), and Michelle Bolsonaro (2024), the latter highlighted on Fragplace with a detailed note pyramid featuring bergamot, orange blossom, peony, ginger, jasmine, rose, vanilla, cashmeran, musk, patchouli, and rose in the base. Several perfumes are positioned as feminine or unisex signature scents suited for social occasions and formal wear.

The brand is closely tied to Agustin Fernandez's personal image and online presence, and he promotes the line heavily through social media and his own channels. Distribution is largely direct-to-consumer via AF Beauty and related storefronts, including fragrance sections on the site dedicated to "fragrâncias" that group his perfumes with other beauty products. This influencer-centered model makes the line typical of modern celebrity brands, with tight control over marketing and storytelling and a strong focus on the Brazilian market first, with gradual expansion abroad.

At a Glance

The Brand

Founded 2022
Founder Agustin Fernandez
Country Brazil
Category Celebrity

Scent Personality

Sweetness
High
Freshness
Moderate
Boldness
High
Uniqueness
Moderate

Worth It?

Price ££
Value
Moderate
Accessibility
Moderate

Scent DNA

Sweet florals fruity-gourmand amber musky-woody
  • Most scents lean sweet, feminine, and extroverted, with noticeable vanilla, floral, and fruity facets
  • Compositions tend to highlight bold signature notes rather than subtle nuance, aiming at immediate appeal and strong presence in social settings

Top Notes

Peony Pink Pepper Grapefruit Orange Blossom Bergamot

Heart Notes

Cranberry Ginger Jasmine Cotton Flower Rose

Base Notes

Patchouli Musk Cashmeran Amber Vanilla

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A celebrity, mid house known for sweet florals compositions.

How It Compares

Who It's For

Best For

  • Night out and parties
  • Special occasions and events
  • Younger fragrance wearers
  • Fans of sweet feminine scents
  • Gift buyers in Brazil

Strengths & Weaknesses

Strengths

  • Bold, noticeable sillage that suits nightlife and social use
  • Clear, easy-to-like sweet floral and gourmand profiles
  • Strong personal brand connection for existing Agustin Fernandez followers
  • Growing variety of feminine-leaning options since 2022

Weaknesses

  • Heavy sweetness can be cloying in heat or office settings
  • Limited distribution outside Brazil and direct channels
  • Less nuance and complexity than high-end niche brands

Brand Evolution

From 2022 onward, the brand has expanded rapidly from initial launches like Maravilhosa and Diva into a broader portfolio, including collaborations and name-linked scents such as Michelle Bolsonaro in 2024. Over time the note structures have stayed within a sweet, floral-amber framework, but newer releases show more layered constructions with spices, musks, and modern woody materials like cashmeran. The marketing has become more polished as AF Beauty has grown, yet the line remains tightly tied to Agustin Fernandez's personal audience and online presence.

Quick Verdict

Ideal if you enjoy loud, sweet, clearly feminine scents backed by a Brazilian influencer brand. If you want understated, quietly complex perfumery, this line will feel too direct and sugar-heavy.

Agustin Fernandez Fragrances