Bint Al Amal
Eau de Parfum
Al Absar
Statement
Al Absar
Dubai-based Arabic brand focused on loud, gourmand-leaning, value-priced fragrances.
About Al Absar
Al Absar is a contemporary Arabic fragrance brand based in Dubai and produced by ABC International, a family-owned company with over 20 years of experience in perfumery and cosmetics, as described by distributor Oriental Dream. Fragrantica notes that Al Absar is a new fragrance brand, with its earliest perfumes appearing in 2022, and its catalog growing rapidly since then across international retailers such as FragranceNet and Amazon.
The brand is positioned firmly in the Middle Eastern style, emphasizing powerful, long-lasting compositions. Oriental Dream characterizes Al Absar fragrances as intense and enveloping, rooted in Arabic olfactory traditions but updated with modern touches. Their range includes gourmand-focused scents like Chocoholic and Strawbae, floral-fruity-gourmands such as PassionNova, and oriental-gourmand creations like VanilLuxe, all offered in accessible price brackets that have made them visible on discount and online platforms.
Independent reviewers on YouTube frequently highlight the line's heavy use of gourmand accords and describe several releases as strong performers with pronounced sweetness and projection. Multiple reviewers also describe parts of the collection as dupe-inspired or clearly referencing popular Western designer fragrances, which has contributed to the brand's appeal among budget-conscious enthusiasts looking for bold, Middle Eastern-style alternatives.
At a Glance
The Brand
Founded
2022
Country
United Arab Emirates
Category
Arabian
Scent Personality
Worth It?
Scent DNA
Gourmand
Oriental
Amber
Fruity
Floral
- Al Absar fragrances are typically very sweet, dense, and oil-rich, skewing strongly toward modern gourmand and amber-oriental styles
- Many scents push loud projection and noticeable sillage, often with constructions that clearly nod to or reinterpret popular designer hits
- The brand leans into overtly edible notes and syrupy fruits more than classic woods or citrus colognes
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A arabian, mid house known for gourmand compositions.
How It Compares
- → Similar sweetness to Lattafa
- → Often more gourmand than Afnan
- → More Middle Eastern in style than Ariana Grande
- → More affordable and dupe-oriented than Kilian
Who It's For
Best For
- Club and nightlife wear
- Casual cold-weather use
- Younger or gourmand-loving audiences
- Layering with other Middle Eastern fragrances
- Budget-conscious collectors seeking strong performance
Strengths & Weaknesses
Strengths
- High value for money in terms of strength and longevity
- Bold, attention-grabbing gourmands and ambers
- Good availability through online discounters and marketplaces
- Appeals to fans of Middle Eastern and dupe-style fragrances
Weaknesses
- Heavy sweetness can feel cloying or overwhelming
- Less focus on subtle, minimalist, or fresh compositions
- Some releases are derivative of popular designers rather than highly original
- Projection can be too strong for office or close-quarters settings
Brand Evolution
Since emerging around 2022, Al Absar has expanded quickly, with Fragrantica listing several dozen releases in just a few years. Early visibility appears driven by gourmand-heavy launches and obvious parallels to Western designer blockbusters. As the catalog grows, the brand is adding more variations on its core themes - fruit-heavy florals, chocolate and vanilla gourmands, and spicy ambers - while keeping prices and performance in the same accessible, high-impact zone.
Quick Verdict
Al Absar is a strong pick if you want big, sweet, Middle Eastern-style fragrances at reasonable prices and do not mind designer-inspired DNA. If you prefer understated, fresh, or very original compositions, this line will likely feel too loud and sugary.
Al Absar Perfumes