David's Perfume #02 Grapefruit & Sandalwood
EDP
David's Perfume by David Dobrik
Statement
David's Perfume by David Dobrik
A creator-led, gender-neutral fragrance duo pairing spicy amber woods with lighter grapefruit sandalwood.
About David's Perfume by David Dobrik
David's Perfume by David Dobrik is a US celebrity fragrance brand launched on October 2, 2020, by YouTube personality David Dobrik in partnership with Flower Shop Perfumes Co. Flower Shop was founded by fragrance entrepreneur Isaac Lekach in September 2019, making it the operating fragrance company behind the launch rather than a traditional fashion-house parent.
The debut collection contained two gender-neutral 60 ml fragrances sold directly through the brand's website for $60 each. #01 Amber & Cashmere combines amber with a spicy woody direction, while #02 Grapefruit & Sandalwood is built around grapefruit, violet leaf, amber, and sandalwood and was positioned as the lighter option. Fragrance-industry coverage identifies Celine Barel as the perfumer behind #01.
The brand's initial strategy was digital-first and deliberately tied to Dobrik's online audience: the collection launched exclusively online instead of through department stores. Its profile is accessible and straightforward rather than experimental, with one warmer, spicier woody scent and one brighter fruity-woody alternative.
At a Glance
The Brand
Founded
2020
Founder
David Dobrik
Country
United States
Category
Celebrity
Scent Personality
Worth It?
Scent DNA
Woody
spicy
amber
fruity-woody
- The collection is recognisable for accessible gender-neutral compositions built around familiar woods, amber, spice, and citrus
- Its identity is more strongly defined by the two-scent launch format and David Dobrik's creator-led, online distribution model than by an unusual house signature
Top Notes
Heart Notes
Base Notes
Typical Performance
Longevity
Moderate
Projection
Soft
Positioning
A celebrity, mid house known for woody compositions.
How It Compares
- → More woody and less sweet than Ariana Grande
- → Less overtly fruity-sweet than Paris Hilton
- → More celebrity-led and less minimalist than Calvin Klein
Who It's For
Best For
- Fans of David Dobrik and creator-led fragrance
- Unisex everyday wear
- Affordable 60 ml designer-style scents
- People wanting a choice between warm woods and brighter fruity woods
Strengths & Weaknesses
Strengths
- Clear choice between warm and lighter scent styles
- Gender-neutral positioning
- Accessible direct-to-consumer launch
- Recognisable amber, woods, citrus, and spice structure
Weaknesses
- Limited documented range
- Low distinctiveness compared with established niche houses
- Soft performance reported for #01
- Availability and brand continuity may be less predictable than major designer lines
Brand Evolution
The brand debuted in 2020 with two gender-neutral fragrances and a direct-to-consumer model. The launch offered a warm spicy-woody option alongside a lighter grapefruit and sandalwood composition, but the available evidence documents the initial collection more clearly than any later change in creative direction.
Quick Verdict
David's Perfume is an accessible celebrity fragrance project with familiar, easy-to-wear materials rather than a boundary-pushing niche concept. Its strongest point is the simple two-scent choice; its weakness is limited evidence of a broader or distinctive brand universe.
Perfumers
David's Perfume by David Dobrik Perfumes
Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions