dosigoh

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A Seoul scent studio translating urban memories and Korean sensibilities into unisex fragrances.

About dosigoh

dosigoh is a Seoul-based scent studio and the new name of CONCRETED. The brand name combines dosi, a Korean word meaning city, with goh, an archaic Korean word associated with the nose. Its stated identity connects contemporary Seoul with the cultural, historical, and material layers surrounding the city.

The studio creates unisex fragrances inspired by memories, emotions, and experiences connected to Seoul. Available fragrance listings identify releases including 05 Ink Wind / 05 Dyed from 2025 and 03 Oasis Slip from 2026. The brand is positioned around unexpected scent combinations, balanced notes, and accords informed by Korean sensibilities rather than a conventional mainstream designer format.

Publicly available information identifies Junha Son as a co-founder of dosigoh and places the company in Seoul, South Korea. Parfumo lists the house as South Korean since 2024, while the brand's LinkedIn information records Junha Son's dosigoh founder role from April 2023. No parent company was identified in the available sources.

At a Glance

The Brand

Founded 2024
Founder Junha Son
Country South Korea
Category Niche

Scent Personality

Sweetness
Mild
Freshness
Moderate
Boldness
High
Uniqueness
High

Worth It?

Price £££
Value
Moderate
Accessibility
Mild

Scent DNA

Woody aromatic musky experimental
  • dosigoh frames its fragrances around Seoul, Korean references, and the relationship between urban experience and material surroundings
  • The house emphasizes unexpected combinations and balanced accords, giving it a more experimental profile than a conventional designer brand

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A niche, premium house known for woody compositions.

How It Compares

  • → More Seoul-specific and less industrial Comme des Garçons
  • → More experimental and less minimalist Aēsop
  • → Less conventional and less focused on familiar woody formulas Le Labo

Who It's For

Best For

  • Unisex fragrance exploration
  • Wearers seeking Seoul-inspired scents
  • People interested in experimental niche perfumery
  • Collectors of emerging Korean fragrance brands

Strengths & Weaknesses

Strengths

  • Distinct Seoul and Korean cultural context
  • Unisex positioning
  • Experimental combinations
  • Clear independent identity

Weaknesses

  • Limited publicly documented brand history
  • Small and evolving catalogue
  • Lower accessibility outside specialist fragrance retailers
  • Performance may vary across releases

Brand Evolution

The house was formerly known as CONCRETED and adopted the dosigoh name as its current identity. Its publicly listed releases show an active expansion during 2025 and 2026, while retaining a Seoul-centered, unisex, concept-led direction.

Quick Verdict

dosigoh is an emerging Korean niche house with a clear Seoul-based concept and an experimental brief. Its limited public documentation and relatively small catalogue make it more suitable for curious fragrance enthusiasts than buyers seeking predictable mass-market appeal.

dosigoh Perfumes

Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions