House of Vision

House of Vision is a British fragrance brand founded in 2023 under the creative direction of the Manchester rapper and actor Bugzy Malone. The brand takes its visual language from English heraldry: every bottle carries a coat of arms that Malone conceived himself, drawing on old family crests and adding symbols from his own life in music and art. The idea is fragrance as a personal shield, a scent meant to give the wearer courage rather than simply smell agreeable. The debut release is Fortitude, a unisex eau de parfum composed by Julie Pluchet of the British fragrance house CPL Aromas and launched in 2023, opening on pink pepper, bergamot, mandarin and cardamom, moving through clove, cinnamon, lavender and geranium, and settling into sandalwood, vanilla, amber and patchouli. It has since been joined by Intention, framed as a move from fire and grit to focus and growth. Both launched exclusively through The Fragrance Shop in the UK.