House of Vision 2023 EDP

U Statement

Fortitude

by Julie Pluchet

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House of Vision Fortitude is an Eau de Parfum launched in 2023, created by Julie Pluchet. Fortitude opens with Bergamot, Mandarin, Pepper, and Pink Pepper, settles into a heart of Rose, Lavender, Geranium, and Cinnamon, and dries down to a base of Musk, Amber, Sandalwood, and Patchouli. House of Vision's Fortitude carries a Statement verdict, a sweet-led wear.

The debut from Bugzy Malone's House of Vision, and a straight-down-the-line spicy amber: peppers and cardamom over clove, cinnamon and lavender, landing on vanilla, tonka and patchouli. Warm, sweet and built for cold weather.
What our verdicts mean →
  • Bold
  • Sweet
  • Elegant
  • Edgy
  • Mysterious
£68.00 at The Fragrance Shop 100ml Check price on → Check prices ↓
Fortitude Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

Clove, cinnamon and a vanilla-tonka base are cold-weather materials; heat pushes the sweetness forward and makes the spice heavy rather than warming.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Strong projection in the first hours makes it too loud for shared desks but well suited to evenings out and dressed-up occasions.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Clove Eugenia Caryophyllus Flower Oil from Clove
  • Lavender Lavandula Hybrida Oil from Lavender
  • Rose geranium Pelargonium Graveolens Oil from Geranium
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Fortitude is the first fragrance from House of Vision, the perfume house founded by the Manchester rapper Bugzy Malone, and it was composed by Julie Pluchet of CPL Aromas. It launched exclusively through The Fragrance Shop in autumn 2023 and became the retailer's biggest launch of that year, which tells you something about how squarely it aims at a mainstream British taste. The opening is peppery and bright, with black pepper and pink pepper set against bergamot, mandarin and cardamom, so the first ten minutes read sharper and more citric than the rest of the composition ever does. That sharpness does not last. The heart turns the fragrance towards a warm spice cabinet, with clove bud and cinnamon carrying most of the weight and lavender, rose and geranium softening the edges rather than adding a floral character of their own. The base is where it settles for the long haul: vanilla and tonka bean give it a sweet, almost dessert-like body, while patchouli, sandalwood, amber and musk keep it from tipping into anything too sugary. The overall shape is familiar, close in spirit to the spicy amber territory that Spicebomb and Baccarat-style compositions made popular, but the execution is clean and the materials feel better than the price suggests. Longevity is strong and projection is generous in the first two hours. Best in autumn and winter, and best after dark.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Fortitude Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Fortitude Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 August

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.