Jeanne Arthes

Affordable Grasse-made perfumes for retail shelves.

MassMarket Official Website Also known as: Jeanne Arthès

About Jeanne Arthes

Jeanne Arthes originated in 1978 in Grasse, France, founded by Bernard Perrin as one of the inaugural brands of the Arthes Group, a family-run perfume and cosmetics company. The brand produces fragrances, paraben-free cosmetics, and home-scented products entirely in the heart of Grasse's Bois de Grasse, leveraging the region's master perfumers to create items sold affordably through supermarket retail and large retailers across France and in over 120 countries via more than 4,000 outlets. Arthes Group expanded from Jeanne Arthes and Jeanne d’Urfé to include Jeanne en Provence and SKIL, while also offering private label services for retailers. Today, under Thibault Maurin, the group maintains one of southern France's largest perfume production plants. Jeanne Arthes categorizes its annual releases into families like Attitude, Classic, and Deluxe, blending Grasse traditions with modern trends for mass-market consumers.

At a Glance

The Brand

Founded 1978
Founder Bernard Perrin
Country France
Category MassMarket

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Mild
Uniqueness
Mild

Worth It?

Price £
Value
Very High
Accessibility
Very High

Scent DNA

Floral Fruity Fresh
  • Jeanne Arthes scents mix classic French perfumery techniques from Grasse with contemporary fruity and fresh accords for everyday wear
  • Compositions often feature accessible, crowd-pleasing profiles suited to mass retail
  • They prioritize affordability without sacrificing production in perfume capital facilities

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A massmarket, budget house known for floral compositions.

How It Compares

Who It's For

Best For

  • Daily wear
  • Budget shoppers
  • Supermarket fragrance seekers
  • Beginner collectors
  • Gift giving

Strengths & Weaknesses

Strengths

  • High value for price
  • Wide retail availability
  • Grasse production quality
  • Diverse annual collections
  • Private label expertise

Weaknesses

  • Lacks originality
  • Moderate performance
  • Mass-market positioning
  • Limited niche appeal

Brand Evolution

Jeanne Arthes started in 1978 as Arthes Group's first brand targeting affordable luxury via supermarkets. It grew alongside sister lines like Jeanne en Provence, expanding into international retail over decades. Recent focus includes trend-driven families such as Attitude and Deluxe, while maintaining Grasse-centric production and private label development.

Quick Verdict

Jeanne Arthes delivers solid budget fragrances made in Grasse, perfect for casual users who want French quality without luxury prices. Not for those seeking bold innovation or elite performance.

Jeanne Arthes Fragrances

Browse all 35 Jeanne Arthes perfumes