Kiko Milano

Kiko Milano is an Italian cosmetics and fragrance brand created in 1997 by Antonio Percassi and his son Stefano Percassi, initially launched through a small corner in the historic Fiorucci store in Milan. The business grew out of the broader Percassi family group, with the brand later headquartered in Bergamo in northern Italy. Kiko Milano has since developed into a large international operation, with more than 700 to 1,000 stores reported across dozens of countries and a significant e‑commerce presence.

The company positions itself in the affordable luxury segment, offering decorative cosmetics, skincare, fragrances, and accessories at accessible prices while maintaining European production standards. Its fragrance line is relatively young, with the first perfume launches appearing in 2013 and new releases continuing into the 2020s. Kiko works with established perfumers such as Yann Vasnier, Amelie Jacquin, Guillaume Flavigny, and Marion Costero to develop its scents, integrating fragrance into broader themed makeup collections and seasonal ranges.

Within perfumery, Kiko Milano focuses on approachable compositions that complement everyday makeup and skincare routines rather than high‑concept niche perfumery. The range typically spans fresh florals, fruity blends, soft gourmands, and clean musks, designed to be wearable for a wide audience and aligned with the brand’s fashion‑driven, trend‑responsive collections. While fragrance is a smaller part of its portfolio compared to color cosmetics, Kiko’s perfumes benefit from the same strategy that has driven its growth: frequent limited editions, collaborations with professional perfumers, and an emphasis on delivering current trends at a relatively low price point.