Laurelle London

Laurelle London is a British fragrance and personal care company founded in 2006 in London by Oliver McMahon. The brand operates as a privately held manufacturer and developer of perfumes, beauty products and home fragrance, working both under its own name and as a private label supplier for major retailers and licensed brands. Laurelle has expanded its operations beyond the UK with offices and distribution in markets including Australia, Thailand, Vietnam, India and China, and it has invested in manufacturing capacity in the UK, including a purpose-built facility in Canvey Island to support high-profile clients and increasing production volumes.

Alongside its contract and licensing work for retailers such as Aldi and The Perfume Shop and for brands like Sarah Jessica Parker Beauty, Skinny Dip and William Hunt Savile Row, Laurelle London maintains its own portfolio of affordable fragrances and gift sets. Collections such as City Girl and British London Club illustrate the house focus on accessible, fashion-driven scents positioned at value price points while still offering complex pyramids and long-wear formulations. The company’s broad international distribution and emphasis on private label development mean that Laurelle’s influence often extends beyond products carrying its own name, shaping a significant number of mass and high-street fragrances sold in the UK and abroad.