Police

Italian designer brand offering accessible, youthful fragrances with a modern, urban edge.

About Police

Police is an Italian fashion house established in 1983 by the De Rigo brothers, originally as a brand under their company Charme Lunettes. Initially focused on eyewear, Police quickly gained recognition for its bold, creative designs, notably introducing blue mirrored lenses that became a brand hallmark and extended across all accessory categories. By 1997, Police entered the fragrance world, launching its first perfume, Police Original, which was composed around fresh, floral, woody and musky notes, setting the tone for the brand’s accessible yet distinctive olfactory style. Over the years, Police has released a diverse portfolio of over 100 fragrances, collaborating with renowned perfumers such as Olivier Pescheux, Mathilde Bijaoui, Véronique Nyberg, Pierre-Constantin Guéros, and Alexandra Monet. Its scents are known for their contemporary edge, with standout collections like To Be, often housed in striking skull-shaped bottles, and Potion, which explores daring aromatic compositions. Police’s fragrances reflect its free-spirited, urban attitude, drawing inspiration from music, street culture, and art, and have become a staple for those seeking vibrant, expressive designer scents at an accessible price point.

At a Glance

The Brand

Founded 1983
Founder De Rigo brothers
Country Italy
Category Designer

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Moderate
Uniqueness
Mild

Worth It?

Price £
Value
High
Accessibility
Very High

Scent DNA

Fresh Woody Floral Spicy Sweet
  • Police fragrances are recognizable for their mix of fresh and aromatic top notes, floral or spicy heart notes, and woody or musky bases
  • The brand frequently uses citrus, aromatic herbs, and sweet accords paired with mass-appeal woods and musk
  • Packaging often features bold, statement bottles, such as the skull-shaped 'To Be' line

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A designer, budget house known for fresh compositions.

How It Compares

Who It's For

Best For

  • People seeking affordable designer scents with modern styling
  • Young adults and teens who enjoy bold bottles and mainstream compositions
  • Fans of fresh, woody, or sweet fragrances for daily wear
  • Those who want easy-to-find, crowd-pleasing scents

Strengths & Weaknesses

Strengths

  • Very affordable pricing across the range
  • Wide availability and easy to sample or purchase
  • Diverse lineup spanning fresh, sweet, woody, and spicy profiles
  • Distinctive, eye-catching bottle designs

Weaknesses

  • Scents tend to be formulaic and lack originality
  • Performance (longevity and projection) can be inconsistent
  • Heavy use of synthetic ingredients over naturals
  • Not suitable for those seeking luxury or niche experiences

Brand Evolution

Police began with fresh, accessible scents in the late 1990s and early 2000s, often centered on aromatic, woody, and floral themes. Over time, the brand expanded to include sweeter, spicier, and more playful compositions, especially in the 'To Be' and 'Potion' collections, while maintaining a focus on mass-market appeal and bold presentation. The creative direction has remained mainstream, with a few attempts at unisex and trendy profiles in recent years.

Quick Verdict

Police is a budget designer brand offering mainstream, easy-to-wear fragrances with strong visual branding. Scent originality is limited, but value and accessibility are high.

Perfumers

Police Fragrances

Browse all 36 Police perfumes