Contemporary
Eau de Toilette
Police
Italian designer brand offering accessible, youthful fragrances with a modern, urban edge.
Police is an Italian fashion house established in 1983 by the De Rigo brothers, originally as a brand under their company Charme Lunettes. Initially focused on eyewear, Police quickly gained recognition for its bold, creative designs, notably introducing blue mirrored lenses that became a brand hallmark and extended across all accessory categories. By 1997, Police entered the fragrance world, launching its first perfume, Police Original, which was composed around fresh, floral, woody and musky notes, setting the tone for the brand’s accessible yet distinctive olfactory style. Over the years, Police has released a diverse portfolio of over 100 fragrances, collaborating with renowned perfumers such as Olivier Pescheux, Mathilde Bijaoui, Véronique Nyberg, Pierre-Constantin Guéros, and Alexandra Monet. Its scents are known for their contemporary edge, with standout collections like To Be, often housed in striking skull-shaped bottles, and Potion, which explores daring aromatic compositions. Police’s fragrances reflect its free-spirited, urban attitude, drawing inspiration from music, street culture, and art, and have become a staple for those seeking vibrant, expressive designer scents at an accessible price point.
A designer, budget house known for fresh compositions.
Police began with fresh, accessible scents in the late 1990s and early 2000s, often centered on aromatic, woody, and floral themes. Over time, the brand expanded to include sweeter, spicier, and more playful compositions, especially in the 'To Be' and 'Potion' collections, while maintaining a focus on mass-market appeal and bold presentation. The creative direction has remained mainstream, with a few attempts at unisex and trendy profiles in recent years.
Police is a budget designer brand offering mainstream, easy-to-wear fragrances with strong visual branding. Scent originality is limited, but value and accessibility are high.
Eau de Toilette
Police
Eau de Toilette
Police
Eau de Toilette
Police
Eau de Parfum
Police
Eau de Parfum
Police
Eau de Parfum
Police
Eau de Parfum
Police
Eau de Toilette
Police
Eau de Toilette
Police
Eau de Toilette
Police