Little Mix

Little Mix is a celebrity fragrance line fronted by the British pop girl group of the same name, formed in 2011 during the eighth series of The X Factor UK. The perfume line debuted in 2015 with Gold Magic, launched in London and promoted as the band’s first signature scent, featuring fruity notes of lemon, raspberry and apple over a sweet, musky base.

According to Fragrantica and Parfumo, Little Mix released four fragrances between 2015 and 2018, with Gold Magic as the first and later flankers such as Wishmaker marketed to their fanbase. The scents are distributed and marketed by SAS & Company in the UK, and are sold through retailers like Boots as well as the dedicated site littlemixfragrances.com. All perfumes in the line list perfumer Celia Orozco Cirimbilli as the nose behind the compositions.

The collection targets a young audience with accessible pricing (for example, Gold Magic launched in 30 ml, 50 ml and 100 ml sizes at under £40) and straightforward fruity-floral profiles. Releases are often accompanied by pop-culture focused campaigns, such as a London taxi advertising rollout for Wishmaker, tying the fragrances closely to the band’s image and music career.