Olymede
EDT
Mad Parfumeur
Turkish mass-market fragrance brand focused on accessible, trend-driven scents across perfume and home fragrance.
Mad Parfumeur is a Turkish fragrance company founded in Ankara in 1999, with a mission to make perfume and scented products broadly accessible without sacrificing quality. Over roughly 25 years it has grown from a local operation in Ankara Kızılay to a large cosmetics manufacturer with a modern 6,700 m² production facility, clean room technology, automated filling systems and in-house R&D. The company produces men’s and women’s perfumes, hair mists, colognes, ambient fragrances and other scented products that are formulated in collaboration with major international aroma suppliers and manufactured to international quality standards.
Mad Parfumeur operates hundreds of points of sale across Türkiye and abroad, with more than 300 stores domestically and dozens of stores in Europe, Asia, Africa and Australia. Its headquarters and primary factory are located in Kahramankazan, Ankara, supported by an Istanbul office in Maslak. The brand positions fragrance as an everyday means of self expression, treating scent as an extension of personality and a way to create emotional memories in daily life. This philosophy is reflected in an extensive catalog that ranges from fresh colognes and crowd-pleasing daily sprays to richer, more luxurious compositions marketed as niche-style offerings.
In international communications, Mad Parfumeur emphasizes accessible pricing, customer satisfaction and ease of access to quality fragrances alongside an innovative, trend-focused approach. By combining mass distribution, a broad product range and contemporary styling, it targets consumers who want distinctive scents and home fragrances at attainable price points, particularly in shopping center environments and high-footfall retail locations.
A massmarket, mid house known for woody compositions.
Mad Parfumeur began in 1999 as a local Ankara operation focused on making fragrance reachable for a broad domestic audience. Over time it has invested heavily in industrial-scale production and R&D, moving from simple local perfumes into a full cosmetics-style catalog that includes ambient and hair fragrances alongside personal scents. In recent years, international expansion and the launch of luxury-positioned collections show a gradual shift toward more refined, globally marketable compositions while maintaining accessible pricing. The brand’s communication has increasingly highlighted creativity, emotional connection and self-confidence, signaling a move from purely functional perfumes toward more narrative-driven products.
Mad Parfumeur is a solid Turkish mass-market player: reliable, accessible and good value, but rarely boundary-pushing in artistic terms. It is a practical choice for everyday scent and home fragrance rather than a destination for avant-garde perfumery.
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