Mayfair

Mayfair Fragrances is a UK perfume brand based in London, with Companies House showing Mayfair Fragrances Ltd incorporated on 20 September 2023. The brand positions itself around the Mayfair district of London, and its own about page says it is inspired by that area’s luxury, heritage, and prestige.

Publicly available material suggests the brand is still small and focused on a tightly edited range rather than a long historical catalog. Search results also point to a business that manufactures, wholesales, and retails perfume and toilet preparations from London. Because the available web evidence does not provide a named founder, a long legacy, or a parent group, the brand should be treated as a recent independent UK fragrance label rather than a heritage house.

The fragrance style appears aimed at accessible luxury rather than niche experimentation. External coverage of a Mayfair scent from The Savile Row Company describes a polished structure built around bergamot, cardamom, lavender, orange blossom, tonka bean, labdanum, patchouli, vetiver, and suede, which fits the brand's broader upscale British positioning.