Nawaf Saad

Nawaf Saad is a Saudi fragrance house launched in 2024 by perfumer and brand owner Nawaf Saad, following more than a decade of experience in fragrance and cosmetic manufacturing. The brand is based in Saudi Arabia and presents itself as a maker of luxurious perfumes built around high quality natural materials, with a focus on innovation and sustainable practices.

The initial line appeared in 2024 with releases such as High, Sea Breeze, Good Mood and Hickey, covering masculine, feminine and unisex categories. These early launches established the house’s style: modern Arabian compositions that combine rich woods, spices and gourmand facets with more luminous citrus and floral notes. In 2025 the brand expanded into higher concentration formats with Jazful Pure Parfum, and by 2026 it announced Old Woods, a pure extrait fragrance, signaling a shift toward more intense and resinous creations.

Nawaf Saad fragrances are composed in collaboration with Benjamin Belizon and Nawaf Saad himself, often pairing vivid openings of ginger, cinnamon or citrus with textured hearts of florals, cacao or gardenia, anchored by bases of vanilla, ambergris, tobacco, musk and sandalwood. This structure gives the line a clearly oriental leaning while still remaining approachable for a broad unisex audience. The brand is positioned in the niche Arabian segment, sold primarily through its own website and selected regional retailers.

As the catalog grows, Nawaf Saad is developing a recognizable identity around warm, spicy and woody accords, frequently enriched with gourmand sweetness and musky depth. The move from Eau de Parfum to pure parfum concentrations suggests an emphasis on stronger performance and more opulent materials, appealing to consumers who favor bold, long-lasting Arabian style perfumes.