Perfumérica

Perfumérica is a Mexican fragrance house launched in 2020 by Gerardo Pérez Rojas and family, building on the tradition of Mexican high perfumery originating in the Frallier laboratories. Based in Mexico City, the company operates both an e‑commerce platform and a growing network of physical points of sale, offering customers direct access to its perfumes across the country.

From the outset, Perfumérica has focused on personalized and custom‑made scents, allowing clients to design fragrances that align closely with their own tastes and personality. The brand works with pure essential oils imported from regions such as France, Morocco and Spain, along with other carefully selected natural materials. All formulas are vegan and cruelty free, reflecting a deliberate commitment to ethical production standards.

Perfumérica’s collection combines ready‑made compositions with made‑to‑measure options, often built from a broad palette of more than 40 different essences in a single perfume. The house positions its work within the sphere of fine Mexican perfumery, aiming to highlight aspects of Mexican culture through both its scents and collaborations, including projects with hospitality groups such as Banyan Tree Mayakoba.

According to major fragrance databases, Perfumérica is a relatively new brand, with its earliest documented releases appearing around 2020 and subsequent launches continuing through the mid‑2020s. The creative direction has involved perfumer José Alejandro Palafox Padilla, who has worked on multiple compositions for the label.