RAVE

RAVE is a fragrance brand from the United Arab Emirates and operates as an extension line of Lattafa Perfumes Industries L.L.C. Retail and distributor descriptions consistently state that RAVE is part of the Lattafa family, created to leverage Lattafa's experience in Middle Eastern perfumery while targeting a broader, style‑driven audience. Fragrance databases list RAVE as a new brand, with its first releases appearing around 2021 and several additional launches arriving by 2023.

Positioned as a more fashion‑oriented arm of Lattafa, RAVE focuses on visually striking bottles and accessible pricing while keeping the formulas relatively generous in concentration. Retailers describe the brand as offering "prestige accessible to all" and specifically highlight its appeal to younger buyers who want modern, impactful scents without luxury‑house prices. At the same time, the compositions are marketed as rich enough to interest more experienced users.

Scent‑wise, RAVE is best known for bold, fruity and sweet profiles layered over woody, musky, and often slightly oriental bases. The NOW series, including flankers such as Now White and Now Rouge, is frequently cited as one of the brand's top sellers, with descriptions emphasizing pineapple, citrus or other bright fruits up top, followed by floral hearts and warm woods, musk, and vanilla in the drydown. Reviewer commentary and product blurbs also note that some RAVE releases function as value‑focused alternatives to more expensive designer fragrances, especially in the crowd‑pleasing, compliment‑oriented segment.