RAVE 2023 EDP

U £ Favourite

Now White

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RAVE Now White is an Eau de Parfum launched in 2023. Now White opens with Bergamot and Grapefruit, settles into a heart of Patchouli and Apple, and dries down to a base of Musk, Amber, and Cashmeran. It lasts about 4 to 6 hours on skin, carries to about arm's length and is best in spring, summer and autumn. RAVE's Now White carries a Favourite verdict, a fresh-led wear.

A bright, clean citrus freshener that works all year. Bergamot and grapefruit hit hard, crisp apple softens the middle, and musk, cashmeran and amber keep the finish neat.
What our verdicts mean →
  • Fresh
  • Clean
  • Energetic
  • Modern
  • Uplifting
$15.95 at FragranceShop.com 3.4 fl oz (100 ml) · plus sales tax Check price on → Check prices ↓
Now White Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Bergamot17%
Grapefruit25%
Heartas listed
Apple16%
Patchouli6%
Baseas listed
Cashmeran9%
Amber11%
Musk16%

Top, heart and base are the pyramid as published, not a timing claim. Each note's timing follows its listed tier, where it usually sits across many published pyramids (from ScentPrism) and its vapour pressure. A note comes through as the notes usually listed before it fade, judged from how other pyramids order the same pair. The thickness of a ribbon shows the note's share of what is left on the skin, which tracks how strongly it smells, because odour thresholds rise with vapour pressure. The shares come from how prominent wearers vote each note. It is a simple model, not a measurement.

ScentArt

ScentArt Gallery What is ScentArt?

How It Wears

On the skin

Presence
Arm's length
Skin close to overpowering
Longevity
Moderate
Very short to very long
Changes during wear
Changes clearly
Steady to transforms

Its character

DistinctivenessIts own twist
MoodEnergising
CharacterIn between
SentimentUplifting

Ease of wear

Mostly easy

What people think

Divisiveness
Mixed opinions

When To Wear

Seasons

Spring Summer Autumn Winter

Time of day

Occasions

  • Casual Best
  • Sport Best
  • Date Also works
  • Office Also works
  • Formal Not ideal

Ingredients and allergens

ALCOHOL DENAT, FRAGRANCE (PARFUM), WATER(AQUA), LINALOOL, LIMONENE, CITRAL,

From a shop in the United Kingdom. Boxes sold in other countries can differ.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Now White begins with a hard-hitting citrus burst, with bergamot and grapefruit zesty and sharp. A crisp apple note arrives in the heart, adding a little fruit, and patchouli gives a subtle earthy anchor. The drydown is soft and clean. Musk, cashmeran and a hint of amber leave a smooth, woody-warm trail without any heaviness. Strength and longevity are moderate, which fits its role. It is an easy choice for any season, with spring and summer the best, and it suits the office, casual days and sport. It is a bright, clean and approachable fresh scent, and its simplicity is the appeal. It does not try to be deep, only tidy and lively.

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Where to buy

Prices for the United States · · checked 5 November

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.