Rémy Latour

Rémy Latour is a French perfume brand belonging to the Paris-based company Parfums Parour, which was founded in 1986. The brand is positioned within Parfums Parour as a line that focuses on luxurious yet accessible fragrances for both men and women. Parfums Parour itself also owns or manages other fragrance lines such as Lomani, Giorgio Valenti, Kristel Saint Martin and Vizzari, but Rémy Latour is one of its best known names internationally.

Rémy Latour is particularly associated with the masculine fragrance Cigar, launched in 1996 and repeatedly highlighted by retailers and the brand as its signature scent. The official Rémy Latour website describes the line as the Parfums Parour group’s brand that embodies a tradition of luxury and enduring style, with Cigar cited as the emblematic men’s fragrance that defines its aesthetic. Later releases such as the Cigar Premium Collection (2012) extended this cigar theme, drawing parallels between the crafting of fine cigars and the making of perfume.

The brand’s range mixes classic masculine structures (tobacco, woods, aromatics) with accessible orientals and fresher compositions, typically offered at value-oriented prices compared with designer department store brands. Distribution is mainly through discounters, online retailers and gray-market channels rather than owned boutiques, which has helped Rémy Latour maintain a loyal following among budget-conscious enthusiasts, especially for its tobacco-centric creations.

Although detailed information about the brand’s early history and creators is scarce and even described by some retailers as “mysterious,” Rémy Latour has maintained visibility thanks to the ongoing popularity of Cigar and its flankers. The brand continues to sit within the Parfums Parour portfolio as a line associated with cigar-inspired masculines, gift-set friendly packaging, and classic 1990s style accords that remain in demand in the affordable segment.