RNDL

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A London independent combining fine fragrance with art-led luxury homeware.

Indie Homegrown Official Website Also known as: RNDL Ltd

About RNDL

RNDL is a British luxury fragrance, candle and homeware brand founded in 2018 by Jack Randall and Matt Bagnall. The company is headquartered at Paul Street in London, and its own website presents Randall and Bagnall as the people behind the brand. Randall's creative background was shaped by his father Michael Randall's artwork, while Bagnall describes a long-standing interest in how products are designed, packaged and experienced.

The brand connects fragrance with wider creative disciplines including art, architecture, food, fashion and culture. Its fragrance range is small: fragrance databases currently list Circus as its documented perfume release, launched in 2025, with Matthieu Meneuvrier credited among the perfumers associated with RNDL. RNDL also sells candles and other home products, including ceramics. The available evidence supports positioning it as a London-based independent luxury brand rather than a large designer house.

At a Glance

The Brand

Founded 2018
Founder Jack Randall and Matt Bagnall
Country United Kingdom
Category Indie

Scent Personality

Sweetness
Mild
Freshness
Moderate
Boldness
High
Uniqueness
High

Worth It?

Price ££££
Value
Mild
Accessibility
Mild

Scent DNA

Woody ambery aromatic
  • RNDL presents fragrance as part of a wider art and design object, with packaging and the physical experience treated as important parts of the product
  • The brand's identity is restrained in presentation but positioned around bold, carefully sourced materials and cross-disciplinary creative influences

Top Notes

Citrus Citrus

Heart Notes

Herbal Herbal Floral Notes Floral Notes

Base Notes

Amber Amber Vetiver Vetiver

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

An indie, luxury house known for woody compositions.

How It Compares

  • → More independent and design-led than Jo Malone London
  • → Less established and less expansive than Le Labo
  • → Smaller fragrance catalogue than Diptyque
  • → Less widely distributed than Byredo

Who It's For

Best For

  • Minimalist luxury fragrance buyers
  • People interested in British independent brands
  • Customers who also want matching candles and home fragrance
  • Art and design-led scent collections

Strengths & Weaknesses

Strengths

  • Clear British independent identity
  • Strong connection between fragrance, art and design
  • Luxury packaging and broader homeware proposition
  • Distinctive small-brand positioning

Weaknesses

  • Very limited documented perfume selection
  • Limited independent review coverage
  • Low accessibility compared with major designer brands
  • Luxury pricing for a young brand

Brand Evolution

RNDL began in 2018 as a broader luxury products project shaped by art, design and scent rather than as a large traditional perfume house. Its current public fragrance catalogue remains limited, while the business has expanded across candles, ceramics and other homeware.

Quick Verdict

RNDL is an interesting but still lightly documented independent brand with a strong design concept and a very small perfume catalogue. Its luxury pricing and limited availability make it more of a discovery purchase than an easy everyday recommendation.

Perfumers

Matthieu Meneuvrier
Matthieu Meneuvrier 1

RNDL Perfumes

Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions