Stirling Soap Company

US artisan wet-shaving brand offering affordable fragrance interpretations and originals with strong performance.

About Stirling Soap Company

Stirling Soap Company is an American wet shaving and fragrance brand founded in January 2012 by husband-and-wife team Roderick and Amanda Lovan in Booneville, Arkansas. The founders, both military veterans, started the company with a focus on affordable, traditional-style shaving soaps and later expanded into aftershaves and full-strength eau de toilette fragrances. Production is based in the United States and the catalog has grown to dozens of scents offered across soap, splash, balm and cologne formats.

The brand is best known in the shaving community for its tallow-based soaps, strong scent load, and extensive lineup of fragrances that range from barbershop and fougere styles to gourmand, citrus, aquatic and oud compositions. Many of its scents are clearly labeled as interpretations of established designer and niche perfumes such as Drakkar Noir, Old Spice, Polo Green and Creed Aventus, while others are original creations developed specifically for the brand. Lines like Executive Man, Stirling Gentleman, Barbershop, Sandpiper, Ramblin Man and Stirling Spice are frequently mentioned by reviewers and hobbyists as standouts within the range.

Stirling Soap Company positions its fragrances at accessible prices compared with mainstream designer brands while maintaining strong performance in soaps and aftershaves, and variable but often solid longevity in its eau de toilette offerings. Its direct engagement with the wet shaving community and willingness to produce bold, sometimes challenging scents such as heavy oakmoss fougeres or menthol-heavy "Glacial" variants have helped it build a loyal following among enthusiasts.

At a Glance

The Brand

Founded 2012
Founder Roderick Lovan and Amanda Lovan
Country United States
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
High
Uniqueness
Moderate

Worth It?

Price ££
Value
Very High
Accessibility
High

Scent DNA

Barbershop Aromatic fougere Woody Spicy Gourmand
  • Stirling scents are often rich, full-bodied takes on classic masculine styles, with many clearly modeled after well-known designer and vintage fragrances
  • Strong scent loading in soaps and aftershaves and a tendency toward bold, easily recognizable accords make their releases feel immediately familiar to fragrance fans

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A indie, mid house known for barbershop compositions.

How It Compares

  • Similar clone-heavy catalog to Armaf
  • Leans more classic and barbershop than Bath & Body Works
  • More affordable and community-driven than Creed

Who It's For

Best For

  • Wet shaving enthusiasts building a scent-matched shave setup
  • Fans of classic barbershop and vintage masculine styles
  • People wanting affordable interpretations of popular designer scents
  • Collectors who enjoy trying many different scent profiles
  • Shavers who like strongly scented soaps and aftershaves

Strengths & Weaknesses

Strengths

  • Outstanding value for money across soaps, aftershaves and EDTs[3][10]
  • Very wide scent catalog, including many barbershop, fougere and clone-style options[1][2][7][11]
  • Soaps have an excellent reputation for performance in lather, glide and post-shave feel[3][9][10]
  • Clear disclosure when a scent is inspired by a specific mainstream fragrance, which helps users choose[2][9][11][15]
  • Strong community engagement and frequent feedback-driven releases

Weaknesses

  • Clone-style scents can feel derivative if you prefer completely original compositions[2][9][11][15]
  • EDT longevity and projection are sometimes described as weaker than expected compared with the soaps and splashes[3]
  • Huge catalog can be overwhelming and hit-or-miss if you blind buy without samples[1][3]
  • Stylistically leans strongly masculine, so overtly feminine or experimental avant-garde profiles are less represented

Brand Evolution

Stirling started in 2012 primarily as a maker of traditional tallow-based shaving soaps, later extending successful scents into matching aftershaves and balms. As demand from the wet shaving community grew, the brand introduced eau de toilette formats for many of its popular scents, effectively turning its shave fragrances into everyday wearable colognes. Over time the scent catalog expanded from classic barbershop and fougere themes into gourmands, aquatics, heavy oud blends, menthol bombs and seasonal or limited runs, while maintaining a clear emphasis on performance and value.

Quick Verdict

Stirling Soap Company is one of the strongest value plays in wet shaving and entry-level fragrance: performance soaps, big scent variety and honest clone labeling at very fair prices. If you want ultra-original, high-concept perfumery, look elsewhere, but for daily wear and matched shave sets, it is hard to beat.

Stirling Soap Company Perfumes