VeraLab

VeraLab is an Italian beauty brand created by aesthetician and social media personality Cristina Fogazzi, known online as "Estetista Cinica". The brand grew out of Fogazzi’s work at her Bellavera beauty center in Milan, which she opened in 2009, and was formally launched as VeraLab in 2015 as a digital-first company focused on accessible, results-oriented skincare. Initially centered on face and body treatments, the line later expanded to include makeup and fragrances, all developed with an emphasis on practicality and a direct, often playful communication style.

VeraLab’s fragrance offering is relatively recent and complements its established skincare universe. The brand’s official site presents a compact range of eaux de parfum and ancillary scented products positioned as everyday-wearable, mood-lifting additions to a broader beauty routine, rather than as standalone luxury objects. The compositions tend to favor clear, approachable structures that align with the brand’s ethos of straightforward, functional beauty. While the catalog is still small compared with long-standing perfume houses, releases such as Joséphine, launched in 2020, illustrate VeraLab’s intent to build a coherent fragrance identity tied closely to its Italian lifestyle branding and loyal community base.

VeraLab operates independently and is headquartered in Italy, with a growing retail footprint that includes proprietary stores and corners in department stores such as Rinascente, where it is presented primarily as a skincare-led label with fragranced extensions. As the brand continues its international expansion, its perfumes remain targeted at consumers who discovered VeraLab through skincare and are looking for accessible scents that fit seamlessly into their daily routines rather than collectors seeking highly experimental perfumery.