Is Alexandria Fragrances Bleu Memoire a dupe of Chanel Bleu de Chanel?

ScentArt

View Liquid → Bleu de Chanel EDP

View Liquid → Bleu Memoire Extrait

Which Should You Buy?

Our Verdict - Bleu de Chanel EDP

Effortless, magnetic, and endlessly versatile, Bleu de Chanel EDP is the modern masculine standard. Its crisp citrus opening, aromatic heart, and warm, woody-amber finish strike an impeccable balance between freshness and depth.

Favourite

Our Verdict - Bleu Memoire Extrait

If you're after a loud, sharp, shower gel-esque blue scent with serious staying power, this is your shout. Forget Bleu de Chanel comparisons - this does its own thing, for better or worse.

Favourite

Scent Profile

How they compare

Bleu de Chanel EDP A Bleu Memoire Extrait B

Where they part company by gap size

How They Wear

Showing: Overall Blend

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Bleu de Chanel EDP

Bleu Memoire Extrait

Notes

Shared Notes

Lemon 16% vs 14%

Grapefruit 16% vs 17%

Mint 14% vs 14%

Bergamot 14% vs 17%

Pink Pepper 13% vs 11%

Aldehydes 13% vs 13%

Coriander 11% vs 11%

Shared Notes

Ginger 28% vs 21%

Jasmine 24% vs 24%

Nutmeg 24% vs 18%

Melon 23% vs 34%

Shared Notes

Amber 16% vs 18%

Incense 16% vs 13%

Cedar 14% vs 13%

Sandalwood 14% vs 18%

Amberwood 13% vs 10%

Patchouli 13% vs 13%

Labdanum 12% vs 10%

Note weights are our estimate from each note's place in the pyramid, not the share of the formula. Brands do not publish formulations.

Performance

Bleu de Chanel Bleu Memoire

Long (6-10h)

Longevity

Moderate (4-6h)

Moderate

Projection

Moderate

Intensity

Moderate

Season and Occasion Fit

Bleu de Chanel

Seasons

Best For:

Spring Autumn

Also Works:

Summer Winter

Balanced freshness and warm amber-woody depth make it versatile for spring and fall, with enough richness for brisk days yet not too heavy for milder weather. It can be worn year-round but is less suited to high summer humidity or deep winter cold.

Occasions

Best For:

Office Date Formal

Also Works:

Casual

Its refined, versatile freshness is ideal for office and formal wear, while the warm, woody drydown is equally compelling for dates and casual outings. Projection and sophistication make it less suitable for sporty scenarios.

Bleu Memoire

Seasons

Best For:

Spring Summer

Also Works:

Autumn Winter

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:

Date Casual Sport

Also Works:

Office

This scent's potent projection and longevity make it a bit much for a formal office setting unless applied sparingly. Its fresh, clean profile and strong performance mean it's an excellent choice for casual wear, dates, and even sports where you want to make an impression.

Similarity Breakdown

Our estimate of how alike these two fragrances smell, calculated from their published notes. It is a position on our scale, not a measured percentage of shared smell.

Overall scent match

92%

Key Similarities

Every one of its 18 notes is in the original, including Coriander, Pink Pepper, Grapefruit

Key Differences

Near-identical note list, differs in proportion