Florence
| Edp | Concentration | Cologne |
| F | Gender | U |
| 2020 | Year | 2020 |
| ££ | Price Tier | ££ |
Wild Bluebell (2020)
ScentArt
Which Should You Buy?
Florence delivers a floral elegance that's perfect for a casual day out or a romantic evening. Its approachable sweetness is a crowd-pleaser.
A divisive Jo Malone offering, Wild Bluebell is either an ethereal, watery floral dream or a "wimpy" overpriced body mist with no lasting power. It’s certainly a light wear, but captivating for many.
Scent Profile
| Citrus | 2% | 1% |
| Floral | 37% | 35% |
| Fruity | 10% | 7% |
| Green | 8% | 10% |
| Sweet | 27% | 21% |
| Warm | 15% | 17% |
| Woody | 8% | 4% |
| Earthy | 4% | 3% |
| Animalic | 18% | 19% |
| Fresh | 13% | 19% |
Mood
Notes
Top Notes
Top Notes
Heart Notes
Heart Notes
Base Notes
Accords
Performance
Season and Occasion Fit
Seasons
Florence has rich floral and slightly spicy notes which make it suitable for fall and spring, while its softer elements can be adaptable in summer. Winter needs stronger warmth than this offers.
Occasions
Florence's romantic and fresh floral character lends itself well to daytime casual wear and intimate settings. Its moderate projection is also office-friendly.
Seasons
A warm-weather pick - at its best in spring and summer.
Occasions
Its fresh, light floral character and reported weak performance make it ideal for casual wear, office settings, and even light sport where an inoffensive scent is preferred. It's too subtle for formal events or a romantic date where more projection is typically desired.
Similarity Breakdown
Both share Floral, Fruity, Fresh accords and Jasmine, Amber notes
Subtle differences in overall composition
Where to buy
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