Jo Malone London 2020 EDC

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Wild Bluebell (2020)

by Christine Nagel

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Jo Malone London Wild Bluebell (2020) is a Cologne launched in 2020, created by Christine Nagel. Wild Bluebell (2020) opens with Bluebell and Clove, settles into a heart of Rose Hip, Jasmine, and Lily of the Valley, and dries down to a base of Musk and Amber. Jo Malone London's Wild Bluebell (2020) carries a Favourite verdict, a floral-led wear.

A divisive Jo Malone offering, Wild Bluebell is either an ethereal, watery floral dream or a "wimpy" overpriced body mist with no lasting power. It’s certainly a light wear, but captivating for many.
What our verdicts mean →
  • Fresh
  • Clean
  • Modern
  • Subtle
  • Soft
Wild Bluebell (2020) Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Winter

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh, light floral character and reported weak performance make it ideal for casual wear, office settings, and even light sport where an inoffensive scent is preferred. It's too subtle for formal events or a romantic date where more projection is typically desired.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Wild Bluebell opens with a fresh, slightly green bluebell note spiked with a hint of warm clove. The heart blossoms into a clean, dewy white floral bouquet of lily of the valley and jasmine, rounded by a touch of rose hip's fruity sweetness. It settles into a soft, musky amber base, creating a delicate, airy impression.

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Where to buy

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