Favourite

Jo Malone London 2020 EDC

U ££

Wild Bluebell (2020)

by Christine Nagel

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Jo Malone London Wild Bluebell (2020) is a Cologne launched in 2020, created by Christine Nagel. Wild Bluebell (2020) opens with Bluebell and Clove, settles into a heart of Rose Hip, Jasmine, and Lily Of The Valley, and dries down to a base of Musk and Amber. Jo Malone London's Wild Bluebell (2020) carries a Favourite verdict, a white floral-led wear.

A divisive Jo Malone offering, Wild Bluebell is either an ethereal, watery floral dream or a "wimpy" overpriced body mist with no lasting power. It’s certainly a light wear, but captivating for many.
  • Fresh
  • Clean
  • Modern
  • Subtle
  • Soft
Wild Bluebell (2020) Cologne bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Rose
73%
Musky
61%
Fresh
60%
Green
48%
Powdery
47%

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Winter

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its fresh, light floral character and reported weak performance make it ideal for casual wear, office settings, and even light sport where an inoffensive scent is preferred. It's too subtle for formal events or a romantic date where more projection is typically desired.

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Layer

Wear two at once. See what layers well with Wild Bluebell (2020) Cologne - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Wild Bluebell (2020) Cologne - fragrances that pair with it, worn side by side.

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About

Wild Bluebell opens with a fresh, slightly green bluebell note spiked with a hint of warm clove. The heart blossoms into a clean, dewy white floral bouquet of lily of the valley and jasmine, rounded by a touch of rose hip's fruity sweetness. It settles into a soft, musky amber base, creating a delicate, airy impression.