Jo Malone London 2011 EDC

F Favourite

Wild Bluebell

by Christine Nagel

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Jo Malone London Wild Bluebell is a Cologne launched in 2011, created by Christine Nagel. Wild Bluebell opens with Bluebell, Dew Drop, Green Notes, and Clove, settles into a heart of Persimmon and Peach, and dries down to a base of Musk and Powdery. Jo Malone London's Wild Bluebell carries a Favourite verdict, a floral-led wear.

The archetype of a sheer, dewy floral - Wild Bluebell is the olfactory equivalent of a spring morning. Ethereal, unobtrusive, and quietly enchanting for those who crave subtlety and elegance.
What our verdicts mean →
  • Subtle
  • Fresh
  • Elegant
  • Clean
  • Relaxed
$59.95 at Amazon US 1.0 fl oz (30 ml) · plus sales tax Check prices ↓
Wild Bluebell Eau de Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Dew Drop28%
Green Notes28%
Bluebell24%
Clove21%
Heartas listed
Persimmon52%
Peach48%
Baseas listed
Musk53%
Powdery47%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

Wild Bluebell is dominated by light, dewy florals and green notes, making it ideal for spring and summer when fresh, airy scents shine. Its sheer presence fades in cold weather and lacks the density for winter or late autumn.

Best Occasions

Best For:
Office Date Casual

The gentle projection and clean, non-intrusive profile make this perfect for office and casual wear, or understated dates. It is too subtle for formal occasions but can refresh after sport due to its watery delicacy.

Ingredients and allergens

Alcohol Denat., Water\Aqua\Eau, Fragrance (Parfum), Hexyl Cinnamal, Benzyl Salicylate, Farnesol, Linalool, Benzyl Alcohol

From a shop in the United Kingdom. Boxes sold in other countries can differ.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Wild Bluebell Cologne opens with an airy, green freshness that feels like wandering through a misty bluebell wood at dawn. Dew-laden petals, crisp green leaves, and a hint of clove create a delicate, aquatic floral heart. Powdery musk and soft white amber form a barely-there base, lending a cloud-like, almost translucent finish. This is a fragrance of pure lightness - gentle, unassertive, and effortlessly pretty, evoking an English garden after April showers.

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Where to buy

Prices for the United States · · checked 25 October

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.