This platinum edition of Gucci Guilty Pour Homme is a real head-scratcher for some, with plenty of folk saying it's the exact same juice in a different bottle. Either way, it's a solid, mass-pleasing choice, though it won't be breaking any new ground.

No.157 recreates Gucci Guilty Pour Homme's lemon-lavender opening over a patchouli-cedar base. It's a reasonably faithful skeleton of the original but performs shorter and quieter, missing the designer version's stronger projection and the more rounded orange flower heart that softens the transition to the base.