This platinum edition of Gucci Guilty Pour Homme is a real head-scratcher for some, with plenty of folk saying it's the exact same juice in a different bottle. Either way, it's a solid, mass-pleasing choice, though it won't be breaking any new ground.

Hardly a distinct fragrance, more of a re-issued icon in a fancy frock. Folks are divided on whether this 'studs' edition is a cynical cash-grab or a subtly chic update that still pulls compliments. Don't expect huge strides from the original.