Prepare for a polarised experience. This is a sweet, syrupy fruit bomb that people either adore for its juicy, playful charm or recoil from due to its intense, sometimes 'rotting fruit' sweetness. It's a statement, certainly not a safe blind buy.

201 Hug targets Hugo Boss Hugo XX - the casual fruity-floral with its tart blackcurrant-and-litchi opening and creamy rice-basmati heart. The dupe captures the sweet, cuddly character but renders it flatter and sweeter, with the unusual basmati-rice nuance softened and the musk-amber drydown sitting close to the skin.