This one is a real head-scratcher and a proper love-it-or-hate-it affair. Expect beast-mode performance but prepare for it to divide opinion faster than a politician's promise. It's bold, it's unique, and it might just smell like grape-flavoured detergent.

French Ruby targets Lacoste Red (Style in Play) - the playful green-apple-and-woods fresh scent that became a summer staple. The dupe nails the standout crisp apple opening but renders it flatter, and since the original is already a soft skin-scent, the dupe wears even closer with shorter longevity.