Divisive, cheap as chips, and punching way above its price point. It's either an absolute bargain dupe of A*Men or an unwearable chemical monstrosity. You'll either love it or hate it, but for a tenner, you can afford the gamble.

This one's a mixed bag, offering a pleasant cranberry-citrus-wood combo that thrills some and bores others. While a handful hail it as a beast, many find it's just the original Polo Red EDT with a few tweaks. Don't expect a revolution, but it's a solid, if familiar, everyday scent.