Tom Ford's Rose de Chine is a divisive floral, offering a unique, often intense, take on rose. Some find it a refined, elegant oriental, while others are overwhelmed by a loud, even chemical peony-rose blend. You'll either love its smoky, spicy depth or dismiss it as an old-fashioned 'rich aunty' scent.

This one's a safe bet for most, a pretty, fresh floral with mass appeal. Expect a pleasant, bright scent that won't offend, but also won't exactly set the world on fire.