Pitti Fragranze

Pitti Fragranze is the perfumery-specific fair run by Pitti Immagine, the same Florentine organisation behind the Pitti Uomo menswear trade shows. The 24th edition runs 11-13 September 2026 at the Stazione Leopolda in Florence, themed "Cura" (Care) for that year, with a main Fragranze section alongside "Spring" - a dedicated area for around 20 brands making their first international appearance - and "Soul and Skin", a skincare section added in 2025. UniCredit is the fair's main partner.

Unlike Esxence's larger, more open format, Pitti Fragranze presents as a curated, invitation-adjacent selection rather than a mass expo: Pitti Immagine has long applied editorial judgement to who exhibits, and the fair leans on that reputation for discovering niche and independent houses before they're widely distributed. Access is trade-first - first-time visitors must register company details and supporting documents (retailers, boutiques, distributors, importers/exporters, buying offices, press and other recognised trade categories), show a valid ticket and ID on entry, and registration runs through Pitti Immagine's own platform or MyPitti account. It is not a casual walk-in event for the public.

For a UK reader, Pitti Fragranze functions similarly to Esxence as a discovery point for independent perfumery, but with a smaller, more curated feel and Pitti Immagine's own fashion-world editorial eye shaping the selection. It's most useful for UK buyers, distributors and trade press building relationships with debut houses, rather than enthusiasts hoping for casual access - and, being Florence-based, it requires the same dedicated travel as any other Italian trade fair.