Emma Vernon

Emma Vernon is a Toronto-born, Paris-based fragrance creator whose TikTok of around 117k pairs a comedic, accessible style with genuine knowledge, and who hosts Perfume Room, a podcast for the perfume-obsessed that goes deeper than a short-form clip can. She has been brought in as a guest expert on whether TikTok-viral fragrances are actually worth the money, which is a good sign she is trusted to give the honest answer rather than the hype one. She has no fragrance line of her own. Best for someone who wants entertaining short-form takes plus a podcast to sink into, from a reviewer with no brand to sell.