Ajmal 2011 Edp

U ££

Aurum

Ajmal Aurum is an Eau de Parfum launched in 2011. The fragrance opens with Raspberry and Lemon, settles into a heart of Jasmine, Orange Blossom, Gardenia, and Fruity, and dries down to a base of Woody, Musk, Powdery, and Amber.

Our verdict on Aurum: Acquired

Ajmal Aurum is a divisive beast: some say it's expensive, complex, clean, and a compliment magnet, others say it smells like cheap dryer sheets or an old lady. You'll either love this fruity white floral with a powdery musky vanilla base, or you won't.
  • Bold
  • Warm
  • Luxurious
  • Powdery
  • Clean
Aurum Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 12%
Floral 24%
Fruity 27%
Green 3%
Sweet 35%
Warm 10%
Woody 6%
Earthy 4%
Animalic 9%
Fresh 12%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its potent sillage and longevity, often noted in reviews, make it less ideal for a close-quarters office setting. However, its sophisticated and sensual profile makes it a strong contender for dates and evening events, with enough versatility for everyday casual wear if applied sparingly.

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About

Opens with a sweet, tangy burst of lemon and juicy raspberry, quickly followed by a rich, creamy heart of jasmine, gardenia, and orange blossom, laced with surprising spicy accords. It settles into a warm, inviting base of woody notes, musk, soft powder, amber, and vanilla, creating a sophisticated and enveloping aura. It's a journey from fruity brightness to a velvety, sensual dry-down.