Ajmal 2011 EDP

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Aurum

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Ajmal Aurum is an Eau de Parfum launched in 2011. Aurum opens with Lemon and Raspberry, settles into a heart of Spicy Notes, Fruity Notes, Orange Blossom, and Jasmine, and dries down to a base of Woody Notes, Musk, Powdery, and Amber. Ajmal's Aurum carries a Statement verdict, a fruity-led wear.

Ajmal Aurum is a divisive beast: some say it's expensive, complex, clean, and a compliment magnet, others say it smells like cheap dryer sheets or an old lady. You'll either love this fruity white floral with a powdery musky vanilla base, or you won't.
What our verdicts mean →
  • Bold
  • Warm
  • Luxurious
  • Powdery
  • Clean
£57.99 at MyBeauty.Boutique 75ml Check price on → Check prices ↓
Aurum Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Raspberry65%
Lemon35%
Heartas listed
Fruity Notes25%
Gardenia22%
Orange Blossom20%
Jasmine19%
Spicy Notes14%
Baseas listed
Powdery23%
Vanilla22%
Musk20%
Amber19%
Woody Notes16%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Formal

Its potent sillage and longevity, often noted in reviews, make it less ideal for a close-quarters office setting. However, its sophisticated and sensual profile makes it a strong contender for dates and evening events, with enough versatility for everyday casual wear if applied sparingly.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Citral Geranial from Lemon

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a sweet, tangy burst of lemon and juicy raspberry, quickly followed by a rich, creamy heart of jasmine, gardenia, and orange blossom, laced with surprising spicy accords. It settles into a warm, inviting base of woody notes, musk, soft powder, amber, and vanilla, creating a sophisticated and enveloping aura. It's a journey from fruity brightness to a velvety, sensual dry-down.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Aurum Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Aurum Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 25 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.