Ajmal 2013 EDP

M £ Favourite

Blu

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Ajmal Blu is an Eau de Parfum launched in 2013. Blu opens with Bergamot, Lavender, and Watermelon, settles into a heart of Jasmine and Lotus, and dries down to a base of Musk, Amber, and Sandalwood. Ajmal's Blu carries a Favourite verdict, a fresh-led wear.

Ajmal Blu is a true split-decision fragrance: some rave about its refreshing, crowd-pleasing scent profile, while others blast it as cheap, synthetic, and lacking in performance. If you're after a clean, casual warm-weather splash and can snag it for a steal, it might be worth a punt - but don't expect a revelation.
What our verdicts mean →
  • Clean
  • Fresh
  • Energetic
  • Relaxed
  • Modern
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Blu Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Summer
Also Works:
Spring

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its fresh, clean, and often subtle aquatic and ozonic accords make it an excellent choice for casual wear, gym, or even the office where a light, inoffensive scent is preferred. However, its generally moderate to weak performance and shower-gel character make it less suitable for formal events or demanding date nights.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Lavender Lavandula Hybrida Oil from Lavender
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Ajmal Blu bursts open with a refreshing, juicy watermelon and bright bergamot, softened by a gentle touch of lavender. This lively fruitiness soon gives way to a clean, aquatic heart of jasmine and lotus, invoking a cool, ozonic breeze. The dry down is a discreet blend of soft musk, warm amber, and creamy sandalwood, creating a pleasant, fresh-from-the-shower vibe that lingers subtly on the skin.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Blu Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Blu Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.