Avatim 2012 Parfum

F ££ Favourite

Serena

by Roberth Sertório

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Avatim Serena is a Parfum launched in 2012, created by Roberth Sertório. Serena opens with Berries, Mandarin, and Gardenia, settles into a heart of Woody Notes, Jasmin Sambac, and Honeysuckle, and dries down to a base of Amber, Clean Musk, and Praline. Avatim's Serena carries a Favourite verdict, a floral-led wear.

Serena is a real head-scratcher; for every fan, there's someone wondering what all the fuss is about. It's a divisive sweet-creamy floral that some adore for its accessible charm, while others dismiss it as distinctly unremarkable.
What our verdicts mean →
  • Sweet
  • Gourmand
  • Warm
  • Elegant
  • Confident
Serena Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Office Date

Its moderate performance and sweet, creamy profile make it a good fit for everyday casual wear, leaning more towards daytime use. It's a bit too light for formal events, and could be cloying in high-intensity situations.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Jasmine Jasminum Grandiflorum Flower Extract from Jasmin Sambac
  • Jasmine Jasminum Grandiflorum Flower Extract from Jasmin Sambac
  • Jasmine Jasminum Grandiflorum Flower Extract from Jasmin Sambac
  • Jasmine Jasminum Grandiflorum Flower Extract from Jasmin Sambac

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Serena opens with a bright burst of wild berries and juicy mandarin, quickly softened by the creamy, opulent bloom of gardenia. As it settles, a sweet heart of honeysuckle and jasmine sambac emerges, underpinned by a subtle warmth from woody notes. The dry down is a comforting embrace of praline, clean musk, and amber, leaving a sweet, gently lingering trail.

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Where to buy

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