Avon 2022 EDC

F £ Favourite

Pur Blanca Serenity

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Avon Pur Blanca Serenity is a Cologne launched in 2022. Pur Blanca Serenity opens with Water Lily, Lemon, and Pear, settles into a heart of Daisy, Magnolia, and Freesia, and dries down to a base of Musk, Amber, and Iris. Avon's Pur Blanca Serenity carries a Favourite verdict, a green-led wear.

A subtle, clean floral that whispers rather than shouts. Perfect for those who want to smell fresh and put-together without making a grand entrance.
What our verdicts mean →
  • Fresh
  • Elegant
  • Clean
  • Calm
  • Feminine
Pur Blanca Serenity Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Moderate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Its intimate sillage and fresh, clean profile make it ideal for office environments and casual day wear. While pleasant, its discretion might be overlooked for formal events or date nights where a stronger presence is often desired.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Citral Geranial from Lemon

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Pur Blanca Serenity opens with a delicate splash of water lily, brightened by a zesty lemon and the soft sweetness of pear. This gentle start transitions into a heart of fresh daisy, airy freesia, and creamy magnolia. The base settles into a comforting blend of clean musk, a touch of powdery iris, and warm amber, leaving a subtle, elegant trail.

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Where to buy

Prices for the United States ·


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